A best smm panel is a webinar where marketing experts discuss recent trends and offer advice on implementing successful strategies to attract, engage and retain customers across social media channels.

This type of webinar can be helpful in gaining insights from industry leaders and gaining valuable advice from marketers who have delivered successful campaigns in the past.

The Importance of Social Media Channels

In today's digital world, it is essential to have a presence across various social media channels or platforms to be able to reach your audience effectively. Otherwise, you are leaving a significant portion of your audience behind. The good news is that having a presence on several channels means you have many opportunities to reach your audience. Moreover, you can gain a better understanding of which platforms your audience uses the most. From there, you can create more effective strategies to engage with your audience.

The four primary channels that every business must have a presence on are Twitter, Facebook, Instagram, and YouTube. These channels can be used individually or in combination to reach your audience. With over 2.72 billion monthly active users globally as of January 2021, Twitter has become a hub for businesses and brands to connect with potential customers. In fact, 74% of businesses use the micro-blogging platform to some extent. With so many people using Twitter, companies can spread the word about their products and engage with consumers. This interactive dialogue that can occur on social media channels is called Social Media Marketing' and it is an effective way for businesses to discover what their customers want and need. It is a form of marketing that is both cost- and time-efficient.

The Growth Of Online Panel Discussion

Due to the flexibility of the internet and online video platforms, more and more people are turning to these avenues to get the information and opinions they need. One of the most popular platforms for online discussion and blogging isQuora. This content-friendly Q&A platform makes it easy for businesses to ask questions and get detailed responses from users. Many large businesses, includingBMW,Henkel, andMasterCard, among others, use Quora to find and engage with customers on a daily basis.

Similarly, TikTok and TikChat are immensely popular platforms where users can enjoy a variety of content, whether it's videos of cats(because let's be honest, who doesn't love a cat video now and then), or music, or news, or anything else that might be of interest to them. While these platforms don't necessarily require businesses to have a presence, it is advised that if you are notonat leastone of these platforms,you are effectively ignoring a huge audience. And that's a problem.

Video Is Key

Whether you like it or not, video is becoming an increasingly important part of online communication and web content. People are using video to explain products, how to use them, and sometimes to just introduce themselves.

Over 40% of Americans report using video to learn something new or verify the identity of a person, product, or service. Moreover, 60% of respondents said that video content had the biggest impact on them when learning about a brand, product, or service.

The vast majority of people (up to 89%) say that they learn better from video content, and this type of content is more likely to be shared, liked, and/or bought than text-based content. As a result, video has become an essential part of digital marketing and sales.

Twitter Is The Hub

While Twitter has become a major communications channel for businesses and brands, it's important to remember that it is stillaplatformthatisdominatedbytweetingindividuals. As a result, if you are looking to engage with customers on this channel, you might want to considerusingother platformstodrivetraffictoyourwebsite, or at leastcheckyourwebsitefordiscoverabilityinsearchresults.

If you are lookingtouseTwitterforbrandorproductawarenessorentertainment,it'sagreatplatformforthat,too. Just remember when planning your Twitter strategy it's nottheonlychannelyouneedtoconsider.